SIGNUP FLOW FOR FIRSTJOB.COM
Problem: The challenge was to create a new, simplified signup flow for our users.
Solution: I delivered a new signup flow with redesigned screens and structure for the website.
Process: Mapping, interaction design, UI design
The old flow had high user abandonment, most likely due to information and choice overload. It included a new user account signup, product package choice, and payment information gathering all in one.
Not only that, but as you can see from the journey map, the website's user flows were convoluted and confusing.
My goal was to reduce cognitive load on the user and increase clarity in terms of what users were signing up for to deliver a better experience as well as higher successful signups.
I created a new flow with:
1. Reduced screens from 7 to 4.
2. Removed payment from the signup flow altogether.
3. Clarified exactly what users were signing up for.
4. Simplified service choices.
My process began by documenting the entire site in a user flow chart. I then consulted with the engineering team to clarify our needs in terms of minimum data needed from the new users.
I designed possible new flows, then added visual designs to the wireframes for the team to execute upon.